It leads to increased emotional responses and overall branding perception as seen in the studies below. This represents the core concept of your marketing campaign. It will serve as the umbrella idea that connects to each comms task which we will describe below. We already talked about how critical SEO is for long-term momentum, but there are other marketing tactics you can (and should! ) employ as well. Why bother investing in Facebook live video if your audience is mainly on Twitter? Put your effort into the marketing channels that get you the most reach. Extend the reach of your launch collateral with paid social media advertising.
Both plans serve very different purposes but often get mixed up. However , both are fundamental to the success of a clear and discerning brand that knows exactly where it stands and where it is headed. The benefits of following an integrated comms plan such as this are proven and substantial.
That’s because it has huuuuuge potential to support a variety of marketing channels and tactics—both on launch day and in the future. A straightforward statement that addresses the customer’s pain points will give your product a competitive advantage. “Be a thought leader in the SaaS procurement space” is a great high-level business goal. To complete your competitive analysis, utilize your SEO team to go through this process, compiling data for ALL of the organic keywords you need to target for your launch and beyond.
Post reach is the number of unique users who saw your post. In the face of ever-changing organic algorithms, tracking reach is arguably more important than ever. For example, Sprout’s analytics dashboard pouts your audience demographics front and center. It also highlights which social networks are seeing the most activity, helping you ensure your spending your time on the right networks. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. Increase web traffic. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen.
You’ll likely end up with a list of top, middle and bottom of funnel keywords that’s hundreds or even thousands of keywords long. Use SurveyMonkey or Google Forms to send a new product development survey to your existing email list. If you’re an established company and your product launch represents a new offering, start by interviewing your current audience. They’ll be your early adopters because they’re loyal and warm to your offers. Their voices are important because they’ve got an understanding and appreciation for the value you provide. You need to know how people are searching for the product you’ll launch.
Use that time to hype up your warmest audience — your email list, your social followers and any partners (who aren’t direct competitors) you cross-promote with. Please, for the love of all that is good and well, get with an SEO agency so you don’t botch the whole process and tank your traffic before you even start! You don’t want to lose your brand awareness when you launch a new site or rebrand. So use that SEO keyword research you conducted for your business case document. You researched keywords related to persona pain points; this is where you apply that to content for long-term revenue growth. According to a HubSpot survey, 88% of marketers say video gives them a positive ROI.
Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media. Even something as simple as asking a question can increase your engagement rate. Your customers can be your best cheerleaders, but only if you’re giving themsomething to do. Because social media isn’t as straightforward as it used to be.